Editorial Policy: How We Publish at Dominate the Map Pack Now
We built this site to strip the noise out of local search. You want to rank in the Google Maps 3-Pack. We show you the exact mechanisms to get there. Our editorial mission is simple. We test local SEO strategies on actual client campaigns. We document the results. We publish the data.
We do not aggregate generic marketing advice. If a tactic does not move a client from position 12 to the top 3, we do not write about it.
The local search industry is filled with recycled theory. We operate strictly on operational reality. Every guide, case study, and tool review on this site exists to solve a specific ranking problem. We hold ourselves to the highest standards of accuracy because your business revenue depends on it.
How We Select Topics
We pull our editorial calendar directly from the trenches. We look at the friction our own agency team experiences. We track the exact questions HVAC contractors in Phoenix and personal injury lawyers in Chicago ask us during onboarding.
We analyze citation inconsistencies. We monitor review velocity bottlenecks. We find the gaps where Google’s official documentation contradicts actual search behavior. We write about those gaps.
We ignore theoretical SEO debates. We focus strictly on what drives phone calls and foot traffic right now.
Research and Fact-Checking Standards
Local SEO is plagued by outdated myths. We refuse to contribute to the echo chamber. Every claim we publish undergoes strict verification. We test tactics across a minimum of 15 live Google Business Profiles before declaring them effective.
We cross-reference proximity signals, category optimizations, and NAP consistency against real ranking movements. We do not accept third-party SEO tool metrics as absolute truth. We look at raw ranking data. We look at actual conversion metrics.
If we cite an algorithm update, we link directly to Google’s Search Central documentation or provide our own comparative data. We read it. We tested it. We published it.
Our Corrections Policy
Google changes the rules. We occasionally misinterpret a test. When we get something wrong, we fix it immediately. We do not quietly edit the text and pretend the error never happened.
If a published tactic stops working, we add a clear, dated correction notice at the top of the article. You need accurate data to run your business. We provide a 48-hour response window for any factual disputes submitted to our editorial team.
Email [email protected] with your data. We review it. We verify it. We update the page.
Affiliate and Commercial Transparency
Running a high-resolution testing operation costs money. We fund this site through our agency services and select affiliate partnerships. We recommend specific citation builders, rank trackers, and review management software. We only recommend tools we actively deploy for our own clients.
If a tool breaks down after three months of use, we drop it. We tell you exactly why we dropped it.
We receive a commission if you purchase through our links. That commission never dictates our rating. We rejected 14 different local rank trackers before settling on the three we currently endorse.
Strict Editorial Independence
Nobody buys their way onto this site. We do not accept sponsored guest posts. We do not sell links. Software companies cannot pay us to feature their products in our guides.
Our editorial team operates completely separate from any software vendors. We maintain absolute control over every word we publish. If a popular GBP management tool introduces a terrible feature, we call it out.
We protect our readers. We do not protect our industry relationships.
Content Freshness and Updates
The local map pack algorithm shifts constantly. A strategy that dominated the search results last spring will get your profile suspended today.
We audit our core guides every 90 days. We check every screenshot. We verify every link. We test every API integration mentioned.
If Google removes a feature from the Business Profile dashboard, we update our tutorials within 72 hours. Look for the “Last Updated” timestamp at the top of every article. That date reflects a manual, line-by-line review by a working local SEO practitioner.